Our Process

From one phone call to a full calendar

No mystery, no marketing jargon. Here is exactly what happens after you call us — what we build, when it goes live, what we need from you, and how you'll know it's working.

Contractor by his work truck reading a new lead notification on his phone
Step By Step

Four steps, and we do the heavy lifting on all of them

  1. 01

    Free Strategy Call

    Day 1 — about 30 minutes

    We learn your business, your service area, and your goals — then map out exactly where your next jobs will come from.

    • We ask what jobs actually make you money, which ones you'd rather stop taking, and how far you're willing to drive.
    • We look at what you're running now — your site, your Google profile, your reviews, any ads — and tell you what's working and what's wasting money.
    • You leave with a plan and a realistic budget, whether or not you hire us. No pitch deck, no pressure.
  2. 02

    We Build Your System

    Weeks 1–3

    Ads, website, profiles, content, and follow-up — we set up the full marketing system and handle everything for you.

    • We build or rebuild the pieces that capture leads: landing pages, click-to-call, quote forms, and your Google Business Profile.
    • We write and launch the campaigns aimed at homeowners in your service radius who are actively looking for your work.
    • We set up your CRM and every automation — instant response, follow-ups, appointment reminders, review requests — in your voice.
  3. 03

    Leads Start Coming In

    Weeks 2–6

    Qualified leads land in your inbox and phone. Automated follow-up keeps them warm until they're ready to book.

    • Every new lead texts you the second it arrives, and gets an automatic reply within seconds — before your competitor picks up.
    • You work one screen: drag a card from New Lead to Contacted to Date Set to Closed Won. The system handles the messaging at every step.
    • Nothing sits. If a lead goes quiet, follow-up fires at 24 hours and 7 days, then parks them automatically at 14.
  4. 04

    We Optimize & Scale

    Month 2 onward

    We track every lead and job, double down on what works, and scale your results month after month.

    • We review cost per lead and cost per booked job by campaign, and cut what isn't producing.
    • We keep your reviews climbing, which lifts your map-pack ranking and lowers what you pay for every future lead.
    • You get plain-English reporting on leads, appointments, and jobs — not impressions and reach.
What To Expect

What working with us actually feels like

You stay on the tools. We stay on the marketing. The only thing that shows up in your day is more booked work.

  • You never have to learn a new piece of software
  • You never chase us for an update — reporting comes to you
  • You own your website, your contacts, and your data
  • No long-term contract holding you hostage
Who We Do It For

The trades we run this process for

If your customers are homeowners and your money comes from booked appointments, this process was built for a business like yours.

  • Roofers installing asphalt shingles on a suburban house roof

    Roofing

    Storm calls and full replacements

  • HVAC technician checking gauges on an outdoor air conditioning unit

    HVAC

    Emergency service and system installs

  • Plumber repairing a pipe fitting under a kitchen sink

    Plumbing

    Same-day calls and repipes

  • Electrician wiring a recessed ceiling light on a step ladder

    Electrical

    Panel upgrades and service work

  • House painter on a ladder painting the exterior trim of a home

    Painting

    Interior and exterior repaints

  • Landscaper mowing clean stripes into a suburban front lawn

    Landscaping & Lawn

    Seasonal contracts and installs

  • Contractor reviewing plans with a homeowner in a kitchen under renovation

    Remodeling

    Kitchens, baths, and additions

  • Concrete finishers floating a freshly poured driveway slab

    Concrete & Masonry

    Driveways, patios, and flatwork

  • Carpenter fastening cedar deck boards on a new backyard deck

    Decks & Fencing

    Builds, replacements, and repairs

  • Worker pressure washing a concrete driveway clean

    Pressure Washing

    Driveways, siding, and exteriors

Don't see your trade? We probably still do it — if you sell to homeowners, the system works the same way.

Getting started — FAQ

How long until I see leads?

Paid ads and an optimized Google Business Profile can start producing leads in the first few weeks. SEO and content compound over 3–6 months. We'll tell you on the call which lever fits your timeline and budget.

How much of my time does this take?

About 30 minutes up front for the strategy call, then a bit of onboarding — photos, access to your accounts, a few questions about how you sell. After that you're moving cards in the pipeline and answering leads. That's it.

What do you need from me to get started?

Access to your Google Business Profile and ad accounts if you have them, some job photos, and an honest conversation about your numbers. We handle the rest of the setup.

What if it isn't working?

You'll know early, because we report on leads and booked jobs rather than impressions. There's no long-term contract — if we aren't producing, you aren't stuck.

Ready for step one?

The strategy call is free and takes about 30 minutes. You'll leave with a plan whether you hire us or not.